In the past few years, there has been a remarkable number of superhero movies released in theaters. From Spiderman to the upcoming Incredible Hulk, superheroes are finding their way to the big screen, or back to it, and most of the movies are earning a PG-13 rating. Despite this rating, the movies are still being heavily marketed to kids of all ages through flashy toy lines and even through kids' meals. So, it is not surprising that kids are attending these films. The question is, will there be any consequences to this new trend, or is the fact that PG-13 has become the new PG-4 or 5 just a notable win for toy makers and other businesses that bring superhero products to market?
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