New Burger King SpongeBob Spoof Commercial Under Fire

Regarding the burger king sponge bob ad:
I was suprised that Burger king would allow an ad like this one. They are a family kind of place and the ad was shown early enough that kids would see it. I will take my business elsewhere. My kids love burger king and I love their whoppers but no more after that whopper of a mistake in advertising.

I have always considered my self open-minded and hip with most of today’s culture. But, in regards to the new Burger King commercial with Sponge Bob, well, I was very disappointed with Burger King advertising execs. Our children are already exposed to much, sexually oriented, media out in the world today. Why must we continue to leave these impressional images and innuendos for our children to experience before they fully can grasp the meaning of it all. The commercial is distasteful! Remember, Burger King, your market is diverse and you have a responsibility to us all!

First of all, I think that King guy is freaky and almost perverted. Why they keep him in the commercials is a mystery. This “Spongebob” commercial is highly offensive. What do you mean the commerical is aimed at adults? Isn’t the purpose to get kids to buy the kids meal with the toy? I will not be going to BK either, this is one of the most offensive commercials and I think it has little to do with Spongebob. Get real BK!!!!!

I am a severely outraged parent over this commercial. For one i am not a member of an organization i am not against commercials or anything of that nature. You can say what you want about the Burger King commercial not “aimed at kids” but lets face reality here what are they selling in the commercial kids meals??? Ok then reality check, how many adults go out on a daily basis and buy a kids meal?? Thats enough food just to upset a grown adult’s appetite. And this commercial is airing prime time network TV slots. In fact i saw it last night while my family was watchin American Idol of FOX. All i know is someone better have this commercial removed before myself and others bring legal action against Burger King for such vulgar profanity aimed at children!!

Those girls look underage and I’ve always been pretty sure the creepy king is a pedofile… Hmmm… this commerical afirms everything!
This comercial really is disgusting. I’m not using the kids as a scapegoat. Even if there were no kids watching this, if it was played at 3:30 AM, I think it’s disgusting… Makes me wonder how many of the high ups at burgerking and Nick really have a thing for children…

I am a mother of a young child who really enjoys watching Spongebob Squarepants. However after seeing the Burger King cammercial and reading about Nickeloden’s responses to questioning, I am asking some questions of my own. I Have spoken to many parents about the BK commercial and many feel as I do. Burker King and Nickeloden are a disgrace for allowing such trash on television. There is no way that I will believe that the Burger King Spongebob commerial is ment for adults. It features a childrens cartoon and talks about a “KIDS” meal. How is that advertising to adults. Come on! Are you serious? This commercial is using sexual type influences to sell kids meals. There is a whole lot of wrong in that. Burger King and Nickeloden should fell very ashamed of the lows that they have stooped to just to sell a few meals.

The commercial would not have been so bad had they not had that last line where sir mix-a-lot says “Booty is booty.” That was ridiculously tacky. Im still going to eat Burger King and everything but I still wonder how this got past the ad execs.

i think this bk/spongebob commercial is horrible. no wonder the kids are the way they are these days. I consider myself pretty tolerant when it comes to this kind of stuff,but when my 4 year old is walkin around saying “booty is booty”…thats where i draw the line. I would smack someone if I heard them say that in front of my kids. Many people who are parents that i know are outraged by this! Im done with burger king and their complete lack of morality!!!

I was absolutely appalled when I saw the commercial. My mouth dropped and I knew that I was dreaming and would soon wake up. But sadly this was not so. This commercial was gross and vulgar for adults much less kids.

This is the best add ever!!! I don’t understand why people are having such big freakouts over this add. I mean come on! How ridiculous can you get?! If you’re this offended by the add then then don’t let your kid watch t.v. It’s as simple as that. Their are so many worse things out there any way and so what if your four year old is saying “I like square butts” it’s hilarious and their only watching it because your letting them. So how about not ruining the add for the rest I us, I love this add!!!!!!!!!!!!!!!!

I think this commercial is wrong, and i am very dissapointed in burger king , i will now longer patron their store

I was in my late teens with the “baby got back” video aired and the song was still being played on the radio. Heck I wore the song out, I’m a huge Sir-Mix a lot fan and still have the cd’s I personally purchased throughout the 1990’s.

However, when I first saw the video I thought: This isn’t too bad. Until I realized that it was a commercial geared towards kids and promoting kid’s meals.

And do add more insult, Mix-a-lot made a comment at the end that bootie was bootie no matter what shape it was……I was disgusted. I mean why would children be concerned about the shape of a scantly clad woman’s rear end?

I don’t have kids and this video was extremely offensive. Because there were several ways they could have approached this video w/o the sex theme that the original Baby’s Got Back song originally had.

Honestly sex + kids meals don’t mix……where’s Chris Hanson when you need him???

Okay. well im 15 and i go to BK alot. i do think the ad was not aproprate for little kids, when i first seen it i was like “oh my gosh this is stupid.” and me and my friends began to make fun of it. i think it was mor directed at teens, but eather way it is still not good. i wonder why no one has sued and made them stop airing it.

When I first seen this i thought when sir-mix-alot said “booty is booty” he was speaking of the kids toy,but when i seen it agin i relized what it ment. it is gross and should be taken off air.

I was also shocked at the advertisement of a child’s meal that features close ups of young womens crotches from behind. I am not, however, shocked that Burger King has chosen this way to advertise what it must believe is a very mediocre product that cannot sell without creating controversy. Burger King knew this would create controversy and this is what they wanted. Hopefully more people will follow my lead and not spend a dime at Burger King than those weak minds who are entertained by such gutter policies. Burger King’s advertisement department must be staffed with young teens who create advertesements with all of the life experience and judgment of a pre-teen.

All of Burger King’s commercials are STUPID! They have been for years!
Whoever is running their ad campaign must be smoking something!
That king personna is just plain CREEPY! Always has been always will be.
And I agree, “booty” has NOTHING to do with a KID’S MEAL! Kids don’t need to be concerned with “booty”, so just WHO is this nonsense being marketed to????
I don’t see the connection between square butts and Sponge Bob except that he is a square sponge. And yes……I have and do watch Sponge Bob.

I was offended the first time I saw the ad, I’m not one to be offended by much on TV, but I don’t want my daughter singing Baby Got Back, this horribly stupid ad doesn’t help us parents that are trying to protect our kids innocence from the morally bankrupt world we live in.

I would like to follow up with this, I was on a business trip yesterday with two of my co-workers. We didn’t get to eat lunch so while we were leaving town at 2:00 the guys decided to stop by Burger King…They each got them something while I refused. I didn’t spend a dime there.

I was starving and decided not spend my money there. I waited until I got home closer to 4:30 to eat.

First of all,if anyone cares to know,I can recommend some burger joints that are much better than Burger King(not to discourage anyone who is a fan of BK to stop going).In any case,I must admit that I liked the commercial.Then again,I am not a parent.

A lot of people are glossing over some important factors involved in this commercial when they judge it.

1) The commercial airs during programs the the Neilson ratings show to be adult or teen shows

2) Those same ratings show that adults and teens do watch Spongebob

3) Kids who eat kids meals don’t buy kids meals, the adults buy them for them.

Why parents try to protect their kids from the world by hiding it from them instead of actually talking to them I’ll never understand. I have 2 kids (3 and 5 yrs) and I’ve had many discussions with them about right and wrong on many topics that come up in the world and (believe it or not) they do learn and understand (never underestimate your child’s capacity to understand).

CM, this stupid commercial is on at ALL times of the day.

You’re right about the kids not buying their meals– the parents do it for them, and this is something the advertising companies use to their advantage. I had a marketing major in college, and I know all the tricks advertisers use. I can promise you that this commercial was aimed at the children, and not the adults. They figure the kids will bug their parents so much about it that they’ll run out and buy them whatever’s being advertised just to get a moment’s peace.

I presume most of us parents on here are in our 30s (or more), hence we’re all familiar with the lyrics of the “Baby Got Back” song. For those who say it’s just an innocent commercial,I highly suggest you look up the lyrics.. you’re going to change your mind in a New York minute… especially when you come across the reference to an anaconda (which I won’t detail any further because there may be kids reading this board).

This commercial needs to be pulled from the airwaves. I find it highly offensive, as do several people I know. Sex sells in several areas (perfumes/colognes, clothes, etc.), but it SURE as heck has NO place in anything geared TOWARDS children!!!

Has everyone lost there minds? The commercial is harmless and suggests nothing other than to buy a meal at burger king. Personal suggestion like “hes a pedophile” or “the girls are underage” does not make the commercial wrong. Im sorry that the voice of reason has to come from a 17 year old.. The commercial is humerus and creative.

Josh, You’re a 17-year-old product of this commercialization. Guess what? You don’t know it all. Face it. Now go back to spelling class.

First of all, I hate this commercial!! Seriously, it aires at all times during the course of the day. It’s horrible. It’s not humorous at all. Offensive? Absolutely. I swear it feels like the women’s movement was a joke. We still allow this crap to go on. UGH… disgust!! And to think I was actually considering working for Nickelodeon. Ok, I understand that there are far worst things going on in the world, but we can’t keep silent.

I am not a parent and I am appalled. I am certainly old enough to know the original song and its meaning (its not rocket science), and… smart enough to know how the advertising industry works. In my opinion this was just poor judgement.

I laugh at the above comments who try so hard to justify it and fail to do so. Btw, if you’re a teen of the age of 17 -hilarious, ‘voice of reason’?? Wow, you have a lot of growing up to do.

This commercial needs to be taken off air, now!

Surely they know it’s not right, hopefully it’s only a matter of time before it’s gone. Personally I love burger king, but would rather my son didn’t demand it because of the advertisement. Kids Television, toys, dvds.

pick your fights people, if you want to protect your children- teach them common sense, it’s not so common after all. You can’t protect them from the world no matter how hard you try, only help them build up their own character and not be so vulnerable as people.

An ordinary day in public school subjects your children to much worse objectification than this commercial. The world isn’t changing for the better, so equip your kids with the knowledge they need to have strong characters themselves- then maybe it can in the future. These commercials are not the problem, foolish parenting is.

30 year old dad of 2.

I just saw yet a NEW Burger King commercial …two blonde talk show type hosts interviewing a “junior whopper”… (a man in a whopper outfit) one is asking if she can RUB HIS then she reaches out and rubs the meat patty…!!!!! then the other acts semi discusted…and ends up asking to do the same….!! what in the world Burger King…what are you thinking…..????????

The big BK has lost a customer for life with this move.

Burger King made a movie?

Yes, I came to this discussion a day late, however my dollar is far from short. After reading every reply on this blog, I can only see ONE reply which seemingly has a complete grasp of the situation.

To reiterate (and add to it): This ad has been only airing at an older demographic, namely teens through adults. Yes, it had aired throughout the day, but so what? The time of its airing does not change the type of programming it is siring with nor it’s demographic. If you happen to think that it’s okay for your 8 year old to be watching reruns of MTV’s “The Real World” simply because its on at 1 in the afternoon, you have a lot more things to be worrying about as a parent then this (or any) commercial. This ad has more then one level. Yes, it is primarily aimed at adults who are obviously the ones buying said “kid’s meal”.

Furthermore, if you paid attention this deal was offered @ $0.99 “with the purchase of an adult combo meal”. Now tell me, how many children whose parents “find this offensive” have the ability to walk into a Burger King and buy a kids meal by them selves let alone a standard adult combo AND a kids meal? The second layer is sort of a cover your arse strategy in terms of any perceived “outrage”. If a child is young enough for this “outrageous” commercial to “negatively” affect them, then they are obviously too young to understand the entire concept behind the commercial. Namely, they have no idea who Sir Mix-A-lot is, what the original song is about, or even that said song exists.

Furthermore, if any of you “concerned” parents bothered watching Sponge Bob for any amount of time you would see that it also contained innuendo and double meaning jokes. Things that seem silly to a child, yet has another meaning to an adult or teenager.

Finally on that specific aspect, if your child grasps all of the meaning within this commercial it seems to me that you have a bigger problem on your hands. They obviously got this worldly knowledge from somewhere other then a BK commercial. I don’t know about the rest of you, but as a 30 year old I can remember many instances in my youth (were talking elementary school here) where daily playground conduct/language, etc FAR surpassed this or any other commercial in terms of explicitness, descriptiveness, profanity, and any other negative connotation you could possible come up with. Even the rhymes the girls would sing while playing double dutch puts this commercial to shame.

Point being, you don’t live in a bubble and neither does your child. If you have a problem with something they see (which they WILL no matter what you do short of locking them in a closet until puberty) ask them if they understood it and to explain to you what it means. If they grasp it then you obviously need to talk to your kids. If they don’t, then you dodged a bullet that already has a twin aiming at your head so be glad you didn’t have to be “uncomfortable” when talking about life with your offspring. God forbid THAT happen!

Now quit blaming all of your and society’s ills on other people and start worrying about things that really matter… like your apparent need to pass the responsibility for your children onto others (including corporate America).

I completely agree, their chicken sandwiches can give me the biggest satisfaction unlike any other but no longer will me or any of mine visit any burger king again after this digusting display of judgement.

I think all you parents need to stop passing blame and responsibility onto others. I’ve worked at a toys r us for 3 years and i am disgusted with how far you have fallen from being good parents. Its one compromise after another with you people to where you cant even control your kids. Pretty pathetic but most of you werent fit to be good parents what with the things going on in your years whether it was the 70’s 80’s etc. Im sure almost everyone of you saw this BK commercial and for the first few seconds went “alright wow i remember that song” with a grin on your face and then it shows spongebob and you instantly turn hypocritical and say this is inappropriate. On top of that most of you complaining on here claim to have infant to toddler children and i would like to know why you would be watching american idol with very inappropriate lyric content with your children in the first place. Whoever said that you guys are trying to pretend these things dont exist instead of making your kid understand they are real and need to be aware of them was dead on. O and BTW stop buying your children KIDZ BOP and ruining music.